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Roundup: Best Practices For Marketing Field Service
Marketing for field service organizations has evolved rapidly in recent years with the boom in social media, mobile technology, and other Web 2.0 innovations — in addition to improvements in...
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3 Ways to Turn First-Time Buyers Into Blue-Chip Clients
Can giveaways, discounts, and other creative tactics turn one-time buyers into a loyal, repeat customers? Service managers and others in related fields on LinkedIn swapped opinions and ideas around...
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Gearing up for Winter? 3 Tips for HVAC Contractors
Winter’s just around the corner, meaning for HVAC contractors, it’s time to brace for a slew of heating repairs and installations. How best to prepare for this? Kirk Peterson, author of the ZenHVAC...
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3 Tips for Turning Online Leads Into Sales
HubSpot reported that 92 percent of online users first turn to Web search engines to look up services and products. How, then, can service organizations capitalize on those inbound web leads and...
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Report: How Revenue and Growth Start With Strong Service Culture
For the first time since the recession, field service organizations appear to be focused on the future and not just the current year or quarter, according to The Service Council‘s latest study, The...
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3 Ways to Make the Most of the Holiday Season
As much as the holidays coincide with a business slowdown for many field service companies, for some they present an great opportunity to reconnect with customers and employees. Earl King, founder of...
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5 Smart Ways to Drive Service Revenues in 2013
Service revenues are expected to be up in 2013. What should field service companies do with those gains? The smart ones will re-invest that to drive sustainable growth, says Bill Pollock, president and...
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Field Service in 2013: More Data, More Cloud Computing, More Mobile Devices
2012 saw field service organizations creatively find ways to boost service-related revenue and experiment with new tools like the iPad to make technicians more productive, connected, and efficient....
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The SmartVan’s Top 10 Articles of 2012
From analyzing the latest mobile technology to providing management tips and vehicle fleet operations advice, the SmartVan’s Top 10 posts of 2012 covered it all. Here’s a look at our top-read articles...
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How Dynamic Scheduling Helped One HVAC Company Reduce Drive Times by 35%
The following post first appeared on Field Technologies Online and is excerpted here with permission. When a home refrigerator shuts down for some reason, owners immediately go into crisis mode....
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How to Turn Your Service Techs Into Top Sales Performers
Let’s face it, selling is now part of the field technician’s job description. But managers can now train their employees in the field — many of whom don’t consider themselves natural salespeople — to...
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Joe Crisara: ‘Build It And They Will Come’? Not Without Marketing
When it comes to marketing, companies too often focus on promoting their products but neglect to highlight their services. It’s a huge mistake. We spoke with Joe Crisara, a longtime service contractor...
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Mark Synek: How to Adapt Field Service for Field Sales
Today’s field service technician must be adept at a variety of skills — sales included. But it’s not just the field techs who must adjust to their expanding roles. The rest of the organization,...
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New Tactics in Service Marketing Online: Q&A with Thumbtack Co-Founder Sander...
What are the best new ways to market a promising new field service business online? Alexander “Sander” Daniels, co-founder of the regional services portal Thumbtack, has grown his own business around...
View ArticleTop 8 Ways to Advertise Your HVAC Business
Those in HVAC, field services, or really any service-based industry would probably learn something from a recent chuckle-worthy post by Patrick Peterson of ZenHVAC titled, “Am I Advertising To...
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How to Turn Your Field Techs Into Marketing Pros
When field service companies look to streamline operations and reduce costs, marketing is too often the casualty. And that’s a missed opportunity, since field service marketing has been proven to boost...
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Survey: Training on Field Service ‘Soft Skills’ Can Pay Huge Dividends
Having a seasoned team of field technicians with stellar technical and customer-service chops is an absolute must. A new survey by Field Service USA, however, suggests that beefing up their sales...
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Psych 101: What Every Field Service Pro Should Know for Better Customer...
Field service professionals — from executives in the corner office to the technicians in the field — know that customer service is a big part of the profession. To deliver great customer service,...
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Your Brand Is Everything
This article is a guest contribution by Adrian Steel Marketing Manager Todd Goldmeyer. Adrian Steel is a nationwide manufacturer of commercial vehicle upfits. After surviving the recent recession, it’s...
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The Strategy Behind Increasing Service Revenues
Field Service News editor Kris Oldland spoke with Martin Summerhayes, head of strategy and business development at Fujitsu, about boosting service revenues. The article originally appeared on Field...
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